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Book It: Scheduling Appointments Is Smart Customer Service

Book It: Scheduling Appointments Is Smart Customer Service

When you’re hosting a trunk show, charity event, ladies night, or even a repair special, it’s a smart idea to ask your customers to schedule an appointment or RSVP with you. Many jewelers shy away from this idea, worried that it will seem like a hassle or an imposition, but really, nothing could be further from the truth.

Here are 3 reasons why your customers are happy to book appointments:

Reason #1: They really, really need your help.

When you deal with diamonds and fine jewelry every day, they stop being mysterious and intimidating objects. That’s not necessarily true at all for your customer, who may be contemplating making a major jewelry purchase for the very first time in their life. Scheduling an appointment to have someone walk them through the process of buying an engagement ring, custom creation or other fine jewelry item can help them ramp back the anxiety and move forward with the purchase confidently.

Reason #2: They’re terrified of missing out.

Exclusive events, such as VIP sales or meet the designer evenings, have a special cachet. Everyone loves being part of the in-crowd. Making appointments available to local fashion leaders only is a smart strategy: it makes people feel good to be invited to attend, proof positive that their style choices are good ones. For best results with this crowd, book appointments in small groups.

[Tweet “Everyone loves being part of the in-crowd. Create exclusivity through RSVPs.”]

Reason #3: They’re worried they’ll forget.

Life is very, very busy for most people – even those who are retired or don’t work outside the home. Absent a firm appointment, it’s very easy to let the fact they’d meant to attend your store’s special event slip their mind. Anything that can help them remember, from old school appointment cards to email and text reminders of the event, is seen as good customer service.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office