Skip to content

Seeing Red: SEO Red Flags & How to Spot Them

Seeing Red: SEO Red Flags & How to Spot Them

With SEO standards evolving on an almost weekly basis, it can be tough to keep up, let alone to discern the companies who are complying to the most current best practices from those who continue to attempt cutting corners with black hat techniques. Now more than ever, it’s crucial to research your SEO’s reputation, as well as the tools and practices they claim they will follow in order to improve your search rankings. A deep evaluation is essential, as even the most spammy practices can be spun in a positive light. Below are red flags to watch for when deciding on a new SEO company or reviewing the practices of your current partner:

  • Research Relevance:

    Take some time to perform a quick search on the practices your SEO claims he will use to increase your rankings. If the most relevant search results (i.e. those on the first and second page of Google) are from several years ago or they do not include any articles from trusted SEO sources such as or Search Engine Watch, these techniques are likely outdated, if they were ever credible in the first place. If you do see articles listed from SEO experts, read through them to ensure that they are praising the practice and not admonishing those still using it.

  • If It’s Too Good to Be True, It Probably Is:

    All too often, SEOs over promise and inevitably under deliver. If your SEO is claiming that you’ll be on the first page for 50 keywords in a matter of months, run the other way. Though results like that can be tempting, it’s unrealistic to expect them. A trustworthy SEO will give you a modest quote for a longer period of time to ensure that they can focus their energy on the keywords that truly matter and provide sustainable rankings.

  • Link Focused:

    Beware of any SEO whose main focus is building links. Google’s standards regarding link building have changed dramatically, cracking down on those who build links to quickly (a surefire sign that shady practices were used to gain them) and on those who have too many poor quality back links. True inbound marketers focus on creating compelling content that will attract links organically.

  • Anti-Social:

    While traditional link building is frowned upon by Google, social media is still a valid source of inbound links. Not only does posting content from your site on social media create a credible inbound link, it allows your followers to then share those links with their friends, expanding your reach even further. Additionally, Google uses social media as a validation of your business. If they see that you’ve established a social media presence and frequently engage your followers, they will be more likely to come to the conclusion that your site will be useful to their users than if you were nowhere to be found on social media. Any SEO who does not at least mention the link between social media and SEM should be questioned.

  • Content Connection:

    Last, and most important, if your SEO does not insist on the frequent creation and posting of content on your site, often in favor of link building, run – don’t walk – the other way. Quality content that users value is Google’s top priority. If they feel as though your site does not offer a wealth of unique information that is useful to their users, they are not likely to reward you with higher search rankings.

The items above reveal clear indicators that your SEO is attempting to cut corners in order to gain short term increases in your search rankings or that they haven’t kept up with emerging SEO trends. If you have any questions about our SEO standards or current Google changes, don’t hesitate to reach out!

Share This:

Book FREE Trial

We know that getting back into fitness is tough! Let us help you achieve your weight boxing workouts.

Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office