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Seek The Company You’d Like To Be Found In

Seek The Company You’d Like To Be Found In

Maintaining an effective social media presence for your company involves a series of choices. First, you need to determine which platforms make the most sense for you; then it’s time to delve down into which groups or discussions that are occurring on those platforms are worth participating in.

[Tweet “Social Media is more than post it and forget it. Find & participate in the right conversations.”]

Not all conversations are created equal: some online discussions rapidly garner a lot of attention, because people are interested in who the participants are and what they have to say. Other discussions may be quite high quality, yet they remain obscure because no influential people are participating in them. You can learn a great deal and even make meaningful connections through these low-profile discussions; in fact, some people prefer to use social media in this way.

However, if your social media marketing goal is to raise your company’s visibility and extend your brand’s reach, you want to focus your attention on participating in those discussions that involve influential people. Each industry has its own set of influential voices; these are the leaders and visionaries others turn to for insight and advice. You’ll want to look for where these individuals are active on social media, perhaps they are members of your industry LinkedIn groups, hosting or participating in Reddit AMAs or leading Twitter chats.

These are the discussions you want to be part of – comment, question and contribute as appropriate. As appropriate means in a way that furthers the discussion, rather than blatant self-promotion. As people see the value of your contributions, your credibility begins to grow. More people will become aware of you, and by extension, your company. Make sure your profile information is accurate and complete so it’s easy for people to find you!

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office