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Selfies: A Social Media Marketing Tool You Should Know About

Selfies: A Social Media Marketing Tool You Should Know About

It’s not news that social media is a heavily image-driven phenomenon. Facebook’s recent reconfiguration made pictures larger and more prominent. Twitter streams now have photos showing up between 140-character commentary. Instagram is exclusively photo driven.

Clearly, people love to take and share pictures. But what are they taking pictures of?

Mostly, it turns out, people are taking pictures of themselves.

Enter the selfie.

The latest incarnation of the self-portrait, selfies are generally taken using a smartphone camera. You can see some classic images (you’ll recognize them from history class!) reimagined as selfies in this ad campaign. Digital Trends magazine reports that selfies are the most popular type of image shared on social media. The TTG crew spends a lot of time on social media as part of our social media management service, and we’d have to say that that report aligns with what we’re seeing every day.

How can you put this trend to work for you in a way that positively promotes your small business? The key is working with your customers’ love for selfies.

Consider your business location.

Are there spots that would make a perfect background for a picture? Talk some of your best customers into taking a selfie in that spot – generally they won’t need much encouragement – and have them post them to their favorite social media platform. Get permission to print out those pictures and display them near the picturesque spot, and underneath the images, put up a sign that says #(Your business name). This subtle suggestion will prompt further customers that they want to be part of the fun – make sure you search for your business regularly online and share the selfies you find. Print out the best ones and add them to the display.

Want to learn more about harnessing the power of social media for your small business? Jennifer Shaheen, the Tech Therapist, just presented a fantastic webinar on this topic yesterday. Go to the link and enter your contact information, and Jennifer will send you a copy of the presentation. This is information you can use to make this holiday season your best ever!

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office