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Sell Bridal Jewelry? 3 Social Media Stats That Will Blow Your Mind

Sell Bridal Jewelry? 3 Social Media Stats That Will Blow Your Mind

Social media is incredibly important to today’s bride. Brides use social media before, during, and after their wedding day, using it to do everything from finding the perfect engagement ring to documenting the nuptials as they happen.

As a bridal jewelry retailer, knowing when and how brides use social media can help you market yourself more effectively. The period before a bride is officially engaged is particularly important: it’s during this time that she’s developing all the dreams her sweetheart wants to make come true.

Top Sites for Wedding Planning

Pinterest is the #1 choice for wedding planning. Over 70% of brides collect and curate engagement and bridal themed imagery before they are officially engaged – sometimes before they’re even in a relationship! The preferences and designer name recognition these brides to be develop during this time form a critical role later, when it’s time to buy a ring.

Let The Music Move You

Nearly 3/4 of all couples use online sites like Spotify and Pandora to compile playlists and search for their special song. With this in mind, savvy bridal retailers are taking advantage of the advertising opportunities available on streaming music sites. It doesn’t hurt to have your store name, logo, and rings on display while a couple browses romantic tunes. Take it to the next level by creating and sharing a love inspired playlist!

Share in The Big Moment

[Tweet “28% of brides update their relationship status on Facebook within hours of being engaged.”]

The only thing more fun than getting engaged is letting the world know how happy you are. 28% of brides update their relationship status on Facebook within hours of being engaged. Another 24% do so the very next day. Strategically monitoring your customer’s social media presence allows you to offer congratulations when these posts are made as well as sharing the happy news via your own platforms. There’s no better advertising than a happy bride-to-be showing off one of your rings!

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office