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Search Strategies, SEO, SEM, Landing Pages & Conversion Tracking

We make it super easy for your customers to find you. Smart, integrated SEO and SEM campaigns boost your company’s visibility online so you’re found faster and more frequently. Our targeted approach cuts directly through the noise to connect you with people who are actively searching for the products and services you offer.

Capitalize on those connections with attractive, well-built landing pages that practically compel visitors to share their information with you – moving them effortlessly into your sales channel! Conversion tracking provides you with a valuable analytical tool to continually refine all of your marketing efforts: maximize the return you see on every single marketing dollar.

Our Approach to Search Is Simple: Only the Best Will Do

We believe that quality matters. Every time you have a piece of content on the web, it should showcase your company at its very best in a uniquely compelling fashion your customer won’t be able to resist. This requires two elements: high quality content – written to educate, entertain, and engage your customer – with smart marketing strategies to drive targeted traffic to your site, resulting in a higher search engine result.

SEO:

Our custom crafted copy and dynamic content for your website does double duty, attracting customer attention and driving sales while simultaneously boosting your search engine ranking. AKA Organic Search Engine Optimization, it’s the all-natural, budget-friendly route to being found online.

SEM:

Put the power of the web’s extensive advertising infrastructure to conduct highly targeted marketing campaigns. Our suite of Search Engine Marketing services includes planning, designing, and implementing pay per click, Google Adwords, contextual ads, social media advertising and more.

Putting A Spotlight on Your Strengths: Smart SEO

The internet is a dynamic environment, where the rules of engagement change regularly. Our SEO services are designed to recognize and respond to these changes, continually updating and adjusting your messaging for best results. We use a range of Google best practices to accomplish this, including
  • Strategic planning
  • Keyword research and analysis
  • Optimized content for your website
  • Local optimization & geotargeting
  • Directory listings
  • Link building
There’s no such thing as ‘Set it and forget it! SEO’. Our team continually monitors and assesses the insights provided by Google, Yahoo, and Bing that determines their ranking decisions. Our Search campaigns incorporate all current best practices so you enjoy great results.

We Understand You Have A Budget: Strategic SEM

All marketing is an investment – and as an investment, needs to generate measurable results! Our strategic approach to SEM is designed to make the most of your marketing dollar using this three step process:

Creation

We begin with a strategic plan that considered SEM in context with all of your marketing efforts. You’ll know exactly what your SEM efforts are supposed to accomplish, and what marketing vehicles we’re using to make it happen. Campaigns are highly targeted to attract your specific customer. Why waste money trying to market to everyone? We focus on the people who will buy from you!

Implementation

Custom-crafted Google adwords, contextual ads, and social media ads are designed and deployed on the platforms identified to be most effective for your market. Targeted language and emotional triggers are woven into every message to generate results.

Analysis

Using Google Analytics and other tools, we continually monitor and assess your SEM campaigns, identifying areas for improvement and refining to ensure you realize the best possible return on your investment.

Landing Pages & Conversion Tracking

Custom built landing pages specifically designed to appeal to your marketplace are one of the single most powerful tools to guide the casual web visitor into becoming a committed customer. Our strategic process includes offer creation, design, copy and layout, and data capture – all essential elements to streamline the sales process and generate revenue.
Conversion tracking provides a behind-the-scenes view of how your digital marketing is actually working, in near-real time. This is a huge competitive advantage for the strategic business owner who wants to adjust and refine their campaigns to meet the ever-shifting needs of a dynamic marketplace. National brands have all used conversion tracking to achieve their industry leading positions. Now you can too.
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Search is an essential element of marketing your business today. You’ll be thrilled with the increased traffic and rankings boost you’ll see when you choose Technology Therapy Group for your search needs. Start the journey to success today with a free, no-obligation consultation:

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Specialties:
Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Platforms/Tools:
Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress

Analyst/Strategist

Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Specialties:
Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Platforms/Tools:
Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office