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Social Media

Plan, Implement, Metrics & Monitor

Social media has transformed the way we live, work, and shop. Facebook, Twitter, LinkedIn, Pinterest & other social media platforms have become the information channel of choice for today’s connected customer. Social media is where your customers go first – and it’s where they get the information they trust the most. Your company needs to be there too.

Smart. Integrated. Scalable.

Social media works best when it’s fully integrated into your company’s marketing. We seamlessly weave your entire social presence into all of your other digital marketing efforts, connecting everything for maximum results. A coordinated, cohesive approach that marries your social media to your website, blogging, podcasting, video and webinars is a smart approach that will bring your company from where it is right now to where you want it to be.

Is Your Social Media Working For You?

Get the results you want from your social media marketing. Our expert team uses a four step process to transform the social media presence you have into the powerful, effective marketing tool you want.

Step One: Analyze

A comprehensive inventory of all your existing social media assets, coupled with a performance review

Step Two: Diagnose

Identify and articulate what’s not working and why. Pinpoint what needs to be done better. Create a strategic plan, targeted to your market, designed for results.

Step Three: Implement

The day to day execution of the strategic plan, including social media monitoring and maintenance. We’ll create and post content, read and respond to messages, and make sure you’re fully aware of what your customers are saying to and about you – and what that means.

Step Four: Fine-Tune

Using analytics and custom metrics, we continually monitor the effectiveness of your social media campaign, responding and adjusting our efforts based on your customer’s response.

The Big Idea: When You’re Looking For a Big Impact

Social media provides the ideal platform for high power, high profile campaigns that create instant visibility and tremendous reach. Our experienced team has the marketing prowess and technological skills to create fully integrated multi-platform campaigns, using attention grabbing tools such as video, streaming web events, custom infographics and more.

Educating and Empowering Your Team: The DIY Alternative

The smart way to bring your social media management in house. After crafting a strategic plan with your leadership team, Technology Therapy will train your staff to effectively implement it. This training provides the essential information your team will need for the everyday monitoring and management of your social media presence. Quarterly or semi-annual audits assess performance, determine results, identify strengths and weaknesses, and provide guidance and advice your team can use to fine-tune their efforts.
Is This What You're Looking For?

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Specialties:
Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Platforms/Tools:
Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress

Analyst/Strategist

Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Specialties:
Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Platforms/Tools:
Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office