Plan, Implement, Metrics & Monitor
Social media has transformed the way we live, work, and shop. Facebook, Twitter, LinkedIn, Pinterest & other social media platforms have become the information channel of choice for today’s connected customer. Social media is where your customers go first – and it’s where they get the information they trust the most. Your company needs to be there too.
Smart. Integrated. Scalable.
Social media works best when it’s fully integrated into your company’s marketing. We seamlessly weave your entire social presence into all of your other digital marketing efforts, connecting everything for maximum results. A coordinated, cohesive approach that marries your social media to your website, blogging, podcasting, video and webinars is a smart approach that will bring your company from where it is right now to where you want it to be.
Is Your Social Media Working For You?
Get the results you want from your social media marketing. Our expert team uses a four step process to transform the social media presence you have into the powerful, effective marketing tool you want.
Step One: Analyze
A comprehensive inventory of all your existing social media assets, coupled with a performance review
Step Two: Diagnose
Identify and articulate what’s not working and why. Pinpoint what needs to be done better. Create a strategic plan, targeted to your market, designed for results.
Step Three: Implement
The day to day execution of the strategic plan, including social media monitoring and maintenance. We’ll create and post content, read and respond to messages, and make sure you’re fully aware of what your customers are saying to and about you – and what that means.
Step Four: Fine-Tune
Using analytics and custom metrics, we continually monitor the effectiveness of your social media campaign, responding and adjusting our efforts based on your customer’s response.
The Big Idea: When You’re Looking For a Big Impact
Social media provides the ideal platform for high power, high profile campaigns that create instant visibility and tremendous reach. Our experienced team has the marketing prowess and technological skills to create fully integrated multi-platform campaigns, using attention grabbing tools such as video, streaming web events, custom infographics and more.
Educating and Empowering Your Team: The DIY Alternative
The smart way to bring your social media management in house. After crafting a strategic plan with your leadership team, Technology Therapy will train your staff to effectively implement it. This training provides the essential information your team will need for the everyday monitoring and management of your social media presence. Quarterly or semi-annual audits assess performance, determine results, identify strengths and weaknesses, and provide guidance and advice your team can use to fine-tune their efforts.
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