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Sexy Stats to Set You Straight

Sexy Stats to Set You Straight

There is nothing more exciting to me as a marketer than understanding the intimate details about my audience. That’s right, I like knowing as much about my customers as I can and when it comes to your website, you can really get up close and personal with your customers by spending some time reviewing your Google Analytics. Let’s dive in and look at the new features launched in the upgraded version of Google Analytics.


Audience

This section has always been able to shed some light on user information, such as type of operating system, mobile platform or area of the country. But now Google is getting personal, and I like it.

Google has introduced under their audience tab a new feature – Demographics. You may not know if “Fred Smith” is visiting your website, but now you can review the differences between male and female visitors to your site. This feature, when integrated into your site with the upgraded code, will tell you details like age and gender of your users. This will help you better understand how different audiences use your website and with this report you can create better call outs on certain pages that appeal to the correct demographic.

The next amazing new feature is titled Interests. These interest categories break down into three areas; Affinity Categories, In-Market Categories and Other Categories. The goal of this section is to provide marketers with more detailed information. For example, an affinity category will group the visitors to your website interest into certain categories like news junkies, movie lovers or travel buffs. These categories will allow you to adjust your messaging to have an appeal that connects with your visitor. It’s like knowing your date’s interests so you know what to talk about. It allows companies to better connect. And that is sexy!


Acquisition & Behavior

This new tab in your Google Analytics will tell you how your audience member found you. Knowing how someone found your website has always been a great benefit. It lets you know what strategies are working and where you should continue your efforts. The new Google Analytics lets you review this side-by-side with your website visitors’ behavior. This allows you to truly see what channels drive more serious traffic vs. traffic that may just be looking around. Pay attention to the content your audience members are looking at when they arrive through different acquisition channels. Look at the behavior: how much time they spend and where they jump to. This will help you better plan out what types of content and messaging to share on different channels.

The updated Google Analytics does not stop here; it has too much for me to share in just one post. Take some time reviewing your audience, how you acquired them and their behavior; next time we’ll talk about converting them. We need to get to know our customers, date them – then we’ll see if we should take the next step.

If you have questions about Google Analytics or need help analyzing and planning your 2014 marketing strategy, take advantage of our complementary consultation.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Specialties:
Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Platforms/Tools:
Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress

Analyst/Strategist

Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Specialties:
Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Platforms/Tools:
Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office