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Shop Your Competition – From Your Smartphone

Shop Your Competition – From Your Smartphone

What if I told you spending just 15 minutes shopping your competition – on your smartphone – could make you a better marketer? It’s true. Jessica Bowers does a great job explaining this in her Business2Community article, and I’d like to build on what she said.

Business is competitive. There’s no two ways around it: we all want to win! That requires paying attention to what your competition is doing, on a regular basis. Once upon a time, this was kind of an awkward proposition – if you wanted to see what the store next door was selling, you actually had to go inside and check out the displays (or sweet talk a friend into doing this for you!), but now?

[Tweet “Business is competitive. There’s no two ways around it: we all want to win!”]

Now we have technology, and that means your competition is right out there, putting up pictures of their merchandise, giving video tours of their store, and you can see it all right from your smartphone.

Bowers recommends signing up for your competition’s newsletters, following them on social media, reading their blog and spending time on their website. These are all wholly ethical actions to take: you’re only looking at information your competition is putting out there for the whole world to see.

You can learn a lot from this information. It’s a good practice to devote some time – even 15 minutes will be eye-opening – to learning how the company that’s most interested in capturing your share of the market presents itself online. Study what type of content they share and how they engage with their customers. Look at the promotional campaigns they run, the offers they use to attract traffic, and areas of activity and inactivity.

Now compare this to what your own brand is doing. Does your company have a presence everywhere your competition does? The ideal answer to this question is not necessarily yes; choosing the right tools is more important than choosing all the tools. Look for things you do better than your competition – and for areas where you could really stand to up your game.

At the end of this exercise, identify one thing you could do to improve your marketing. You only need one item to focus on – even if you identify dozens of things you’d like to do better, just pick one! – and then do create and implement a plan to improve.

Repeat this process throughout the year. It doesn’t need to be an obsessive practice: you probably don’t want to spend 15 minutes a day thinking about your competition! Checking in on at least monthly basis is a good best practice. You can make your business better by shopping your competition from your smartphone.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office