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A Single Point of Contact: The Secret of Managing Complex Marketing Teams

A Single Point of Contact: The Secret of Managing Complex Marketing Teams

The Technology Therapy Group is a full service marketing agency, but that doesn’t mean that all of our clients use us for all of their marketing needs. Many times, we coordinate with other marketing professionals, whether that’s a web hosting company, a local newspaper with which the client has a long established relationship, or even another social media management firm. For best results, you want to have all of these professionals working in a coordinated fashion to achieve your marketing goals. The question becomes how do you make that happen?


Organized communication is the key.

As the business owner, you can either designate a single person on your team to handle coordinating with your multiple marketing providers or you can take on this role yourself. Keeping campaigns moving and organized requires regular communication with your marketing professionals, during which you’ll want to keep them appraised of what other providers are doing for you and inquiring how those efforts can be best supported in order to generate optimal results. In many instances it’s useful to streamline the process by having meetings where all providers involved in creating and implementing the strategy can interact.

At the end of each meeting, you want to be clear about what is being done to promote your business, who’s doing each particular task involved, and when the plan is going to be implemented. It’s also a good idea to schedule a time to meet to review campaign performance, identify areas for improvement, and move forward into the next campaign.

Over the years, I’ve heard business owners express frustration at the need to coordinate the multiple members of their marketing team. It’s important to understand that while complex marketing teams should be self-organizing, you will invariably get a better result if you take an active leadership role.

The time invested in coordinating your complex marketing team will yield rich rewards, as your campaigns will be more consistently deployed across multiple messaging platforms. More effective messaging means more sales – and that’s a result you’ll be happy to spend time talking about!

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Specialties:
Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Platforms/Tools:
Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress

Analyst/Strategist

Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Specialties:
Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Platforms/Tools:
Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office