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Slow Sites Kill Sales

Slow Sites Kill Sales

How long do you think your customers will wait for your website to load? The answer to that question is: less time than it took you to read the question in the first place. The ubiquity of Wi-Fi, smartphones and mobile devices has resulted in a population that expects instant access to website content, 24 hours a day, 7 days a week, 365 days a year.

Five years ago, Forrester Research was reporting that web users would wait an average of two seconds for a site to load before moving on – most often to a brand’s most prominent competitor’s site. Today, two seconds is an eternity. Knowing that your website loads instantly and reliably is not optional.

We are headed into the holiday season. For many of the people reading this, the next few weeks play a critical role in the overall financial health of your business. You’ve spent many hours crafting elaborate marketing plans to attract your customers’ attention, and convert that interest into action – namely, visiting your website, where they can buy things or learn more about your holiday offerings.

Let’s assume these campaigns work. It’s important to make sure that your website is prepared to handle a sudden influx of traffic, particularly during critical shopping events like Black Friday, Small Business Saturday, and Cyber Monday.

If your site is slow or fails to load, all of that effort and energy that went into your marketing campaign is wasted. It’s the digital equivalent of hanging sales flyers all over town but leaving the store door locked. Don’t do that!

Slow sites kill sales. It’s that simple. Compuware, a company that tracks site performance issues, has discovered that more than 80% of users who have a poor experience on a website will never return to that site again. Why take chances?

Now is the time to make sure your site is working properly. Run a full speed test. Check your website load speed, on your own computer and mobile device. Ask your friends to do the same. Any problems need to be addressed immediately to ensure you can meet and exceed customer expectations this holiday season. Need help making this happen? Give us a call.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office