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Small Business Lessons Learned in 2013

Small Business Lessons Learned in 2013

The end of the year has always been a time for reflection. One looks back at the previous twelve months, smiling at the high points – and wincing a little at the low points. No business owner does everything perfectly. No matter how good your year was, there’s always a point where improvement is possible. Of course, our slant around here is always tech-centric. With that in mind, here are three of the most important lessons small businesses learned in 2013 and mistakes we’ll help prevent you from making in 2014:


Mistake #1: Taking Web Security for Granted

Over the past twelve months, we’ve seen hackers do tremendous damage in the digital setting. From nearly global sized email attacks to the massive credit card information grab perpetrated on Target shoppers, it’s become incredibly clear that taking web security for granted is something no business will be able to do. Make 2014 the year you commit to understanding how your vendors are protecting your personal information – and make sure you’re protecting your customers’ data to the highest possible level.


Mistake #2: Assume that Google will Never Change

Google will make changes to the way it operates, including the method by which they determine web site rankings, as certainly as the sun will rise in the East. During 2013 we saw major changes to the Panda and Penguin, as well as a complete algorithm update with Hummingbird. As a small business owner, you need to be aware of how these changes impact your website – and resolve to not get caught napping when the next set of changes comes around.


Mistake #3: Sending Technology to do a Human’s Job

As much as we love technology, we have to admit that some processes simply can’t be automated. Social media management is one of those processes. Over 2013, we saw leading brands have PR disasters when they took forgot that human touch: bots and other ‘turnkey solutions’ to social media just can’t match the results of real, live people communicating effectively on behalf of your company.


2014 Can Be Your Best Year Ever

Is your website attracting customer attention, driving sales and building profitable relationships? When was the last time social media did anything meaningful for your business? We specialize in helping business owners make technology work as a business-building tool. If you’re tired of the results you’ve been getting from your digital marketing, and want to see something better happen, give us a call. We’re here to make it happen!

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Specialties:
Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Platforms/Tools:
Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress

Analyst/Strategist

Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Specialties:
Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Platforms/Tools:
Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office