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Small Business Owners: Google+ Matters More Than You Might Realize

Small Business Owners: Google+ Matters More Than You Might Realize

When Google+ first appeared on the scene, the response from small business owners was, at best, underwhelming. Who wanted –or needed? – another social media network to manage?

Google+’s value was not proven, where more familiar platforms like Facebook and Twitter were delivering results in terms of both brand-building and actual sales. There certainly seemed to be more public enthusiasm around emerging visually-oriented platforms, like Pinterest and Vine. If there was one social network it seemed safe to ignore, Google+ was it.

But now things are changing. Google has made changes to the Google+ platform, significantly extending the reach of every piece of content Google+ users put online. If content marketing is part of your messaging strategy, you’re going to want to know this. Author attribution definitively ties your messaging to your company, no matter how widely it is shared. The ability to embed Google+ posts in your business website, similar to Facebook’s embed function, can maximize the value of every piece of content you create and share. Google+ is rapidly becoming extremely relevant to the small business owner.

If you’ve been on the fence about Google+, believe me when I tell you that now is the time to give this social networking platform another look. In terms of delivering extended reach, connecting your content with the widest possible number of people and effectively sharing your messaging, Google+ is poised to become the most powerful option you have available to you.

google plus webinar

Get Started on Google+: The Webinar That Will Change the Way You Market Your Business

Get ready to put the power of Google+ to work for your small business. Learn what you need to do from Technology Therapist Jennifer Shaheen during our Google+ webinar. Designed for the small business owner who’s ready to take their marketing to the next level, this informative session will cover:

  • What is Google+
  • Why You Need Google+
  • Personal and Business Google+
  • How to get started on Google+

This is a beginner class and thus you are not required to have a Google+ account to attend. Jennifer makes it easy to understand exactly what you need to do to share your company’s messaging and marketing stories through Google+. Take the time to learn what you need to about Google+ now will open up a whole world of marketing possibilities for your business tomorrow. You’ll be glad you attended.

Space is limited! Register now.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office