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Smart Digital Marketing Ideas for Mother’s Day

Smart Digital Marketing Ideas for Mother’s Day

Mother’s Day this year is Sunday, May 8th. If you haven’t already starting putting together digital assets to boost your sales for this special day, now is a good time to start. Here are four things to keep in mind:

Not Everyone is Your Customer:

While everyone has a Mother, not every Mom is going to appreciate your products and services. The best digital marketing is highly targeted: consider aiming your ads at that portion of your customer base who are Moms themselves – that way they can let their families know where to go shopping for their gifts – or at the men in your existing market; statistically, men buy far more Mother’s Day gifts than women do.

Make Life Simple for the Last Minute Shopper:

Mother’s Day is a holiday people forget, and then feel bad about forgetting. Create digital assets that remind your customers of the upcoming holiday and start deploying them at least a week in advance. Promote only those items you actually have in stock – there’s no time at this point for special orders! – and make sure to mention any services like gift wrapping or add on ideas that will take the gift to the next level.

[Tweet “Statistically, men buy far more Mother’s Day gifts than women do.”]

It’s Important That Your Staff Knows What You’re Promoting on Social Media:

There will be shoppers who come in and say things like “I want the Mother’s Day package you’re showing on Facebook!” and not be able to explain things any more than that. When your team knows, for example, that you’re running a special on yoga gear and meditation CDs via social media, they’ll be able to quickly and easily give that customer exactly what they’re looking for.

Create a Hashtag:

Moms love to show off on social media just as much as anyone else. Create a hashtag like “#MadeMomsDay” that your customers can use when they share images of their mothers opening and enjoying their gifts. A great idea is to send anyone who uses the hashtag a digital discount coupon to use the next time they come into the store – but make sure you put an expiration date on it, so you don’t have to wait for Mother’s Day 2017 to see these customers again!

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Specialties:
Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Platforms/Tools:
Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress

Analyst/Strategist

Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Specialties:
Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Platforms/Tools:
Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office