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How Smartphones Have Changed The Way We Shop

How Smartphones Have Changed The Way We Shop

Pay attention to the way customers shop with you this holiday season. You’re going to see that buying behaviors have changed compared to previous years – particularly when compared to those years before smartphones! Here’s how things are different:

More Frequent, Smaller Shopping Experiences:

Google has recently reported that more than half of all holiday shoppers plan on doing their gift buying during small moments throughout the day, such as when they’re waiting in line or during lunchbreak. Shopping sessions may be short, but people are buying more: smartphones’ share of online purchases have increased over 2/3rd over the course of the year.

Black Friday’s Still Fun, But It’s Not Such A Big Deal:

Because smartphones make it simple for customers to compare prices and connect with their favorite brands, big shopping days such as Black Friday and Small Business Saturday don’t necessarily have as much impact as they used to. That’s according to Google. However, knowing your customers is essential: if the crowds are still coming out in your community, being part of the Black Friday madness may be well worth it. Just make sure to promote your savings digitally as well as in traditional vehicles such as the newspaper.

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More Information, Please:

Today’s holiday shoppers are researchers. Target has tracked the data and found that more than 3/4th of their customers check out their products before coming to the store. 82% of all shoppers report researching potential purchases while they’re in the store. The number one place these shoppers go for information is the website of the store they’re currently in. That’s why it’s vital to make sure your website is complete with useful information shoppers can use to make informed decisions. Include your best selling brands, as well as any special deals you want to draw their attention to. Having the right content available can help boost your sales!

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office