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#SMDay Celebration Make Your Social Media Sparkle Webinar Recap

#SMDay Celebration Make Your Social Media Sparkle Webinar Recap

A great big thank you goes out to all of the jewelers and small business owners who joined us yesterday for the Make Your Social Media Sparkle Webinar. During this fun, informative session, we covered a lot of ground surrounding today’s current social media environment.

The focus was on how you, as a business owner, can strategically increase your brand’s visibility and reach on Facebook, Twitter, Pinterest and other popular platforms. Some of the event’s highlights include:


What Type of Social Media is Most Effective At Reaching Customers?

Jennifer shared the secret of Technology Therapy Group’s proven social media prowess: Begin by understanding who your audience is and where they ‘hang out’ online. For instance, did you know that Google + is the only social media platform dominated by men?


What is the Best Time to Post to Social Media?

This was an excellent question and one that comes up a lot. You’ll find that there is no one magic time to post across all social platforms – it varies from site to site. In the video below we explain the best times to post on the most popular platforms.


Is There A Way To Make Social Media Marketing Easier & Less Time Consuming

One of our participants, Amanda, asked the question that really encapsulates the challenges of social media management for so many jewelers and independent retailers. She wanted to know if there was a way to make social media marketing easier and less time consuming, so she can focus on the customers who are in her store.

It’s a lot more fun to look at showcases than smartphones, but as business owners, we need to do both. Working with a full service digital marketing agency helps ease the burden. Though we will look to your for guidance and rely on your expertise, we’ll invest the time in finding quality content, writing posts tailored to each platform and scheduling posts appropriately, allowing you to spend more time working with your customers face-to-face.

Stay tuned to our blog and YouTube Channel as we’ll be rolling out additional videos from the webinar and have more informative sessions on the way. Need help now? Reach out for a free consultation!

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Specialties:
Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Platforms/Tools:
Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress

Analyst/Strategist

Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Specialties:
Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Platforms/Tools:
Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office