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Smiles Sell…So Why Don’t We See More Of Them On Social Media?

Smiles Sell…So Why Don’t We See More Of Them On Social Media?

Let’s take a walk down memory lane and revisit Selling Skills 101. What’s the first thing salespeople are taught? SMILE AT THE CUSTOMER. There’s a good reason for that: people are hardwired to respond positively to people who are smiling. It’s pleasant to be smiled at, and nearly 9 times out of 10, shoppers will stay in a store longer when the staff is smiling. They’ll also buy more merchandise and return to that same store more often.

It’s not only your staff’s mood that influence customers’ behavior. The attitude exhibited by your other customers can influence the decision to stay in the store or move on; to buy something or leave it on the shelf, and more.

Think about it: given a choice of two places to eat lunch, both fairly similar to each other, but with one full of happy, smiling people and the other full of visibly irritated diners, where would you prefer to eat?

No Smiles on Social Media?

Smiles are a readily accessible, no cost way to attract customer attention, convince them that you’re the type of establishment they want to do business with, and clearly invite further action. So why don’t we see more smiling faces on social media?

Even a perfunctory analysis of most small business’ social media presence reveals a landscape practically devoid of smiles. There are plenty of product shots, and tons of clever graphics and memes, and links to informative articles – but when it comes to good old-fashioned pictures of smiling staff or customers, no dice!

Want more sales? Start smiling.

When we don’t put the emotional appeal of our businesses at the heart of our social media marketing, we’re missing a valuable opportunity. One of the reasons social media has become so prevalent in our society is that it serves as a vehicle to establish relationships. It’s much easier for your customers and potential customers to develop that relationship with you if they can see who you are. Additionally, seeing people like themselves having a good time in your store or with your products will reinforce the idea that they should come in and check out your business for themselves.

Luckily, this problem is easily remedied. Capture some images of your team smiling – and no, they don’t have to be 100% spontaneous, there’s no law that says you can’t say “Hey! Smile!” – as they go about their day. Ask customers if you can take their picture –particularly if they’re happy with a new purchase or have come in with a group of friends and are having a great time!

Add these images to your social media deck. Ideally, you’ll have a smile or more a day to share with your customers. Additionally, look for ways to use the best images on your website. Strategically integrating smiles into your digital marketing will help you stand out as the appealing, friendly alternative in a crowded marketplace.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office