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Snapchat is Getting Ready to be Your Next Sales Channel

Snapchat is Getting Ready to be Your Next Sales Channel

This year, Snapchat turns five years old. If the platform was a person, it would be the age of a kindergartner – a time of serious change and maturation in any child’s life. And in fact, Snapchat is getting ready for some big changes. Earlier this month, Snapchat announced it is working on an API that will allow it to significantly increase the amount of e-commerce opportunities it makes available to retailers.

[Tweet “Snapchat is far more popular among teens and young adults than Facebook.”]

An API, or application program interface, is, among other things, the tool social media platforms use to automate the process of selling ad space. Right now, you can buy advertising on Snapchat, but it’s a very direct process: interested brands or ad agencies have to work one-on-one with Snapchat to make those campaigns happen. Once the API is fully developed and in place, retailers will have the ability to log onto a dashboard and create campaigns, including uploading creative content, targeting audiences, and of course, measuring the success of the ads.  While nothing has been finalized yet, of course, it’s not unreasonable to expect the experience to be similar to what you’re currently having when you advertise on Facebook or Pinterest.

Right now, Snapchat’s big advertising success stories belong to larger brands, such as Cosmopolitan and IHeartRadio. However considering the fact that Snapchat is far more popular among teens and young adults than Facebook, it is clearly a platform that will be of interest to fashion brands. Additionally, interest in engagement rings and bridal jewelry begins developing during this phase for many young adults; Snapchat can be the platform where future brides inform their palate and develop design preferences. If you’re not using Snapchat already, take some time to check it out. It would be a really good idea to be fully familiar with the platform by the time advertising opportunities become available, which is projected to be later this spring.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office