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Snapchat’s About To get Stomped-and Pinterest is in Danger

Snapchat’s About To get Stomped-and Pinterest is in Danger

Herman Melville may have known a lot about whale hunting, but the Moby Dick author was clueless about social media. He wrote that it is better to fail in originality than to succeed in imitation. The leadership at Snapchat aren’t likely to agree.

Snapchat pioneered some really nifty social media constructs, especially their Stories feature. Instagram has effectively cloned Stories, and according to this eMarketer article is successfully leveraging its larger user base and more robust technology to make Snapchat effectively irrelevant. When every bit of the Snapchat experience can be had in Instagram, why would people continue to use Snapchat?

It’s a question we don’t have an answer to. With the caveat that the tech industry is perpetually predicting that this platform or that platform is on death’s door – after all, we’ve been hearing about Twitter’s impending demise for years now – business owners are going to want to be particularly observant over the coming weeks and months. Check your analytics, and compare engagement levels on Snapchat and Instagram. It’s especially important to understand how these platforms are funneling traffic to your website. Use these insights when determining where to invest your content marketing resources and your advertising dollars.

[Tweet “Snapchat knocking on death’s door with Twitter.”]

Looking forward, Instagram has recently debuted a Pinterest-like feature. The new functionality, called Collections, allows users to save their friend’s posts and organize them into multiple sets. Coupled with Instagram’s shoppable posts, the Collections feature may be serious competition to Pinterest – although Pinterest’s largely older female user base may exhibit stronger platform than Snapchat’s younger users. Again, time will tell. It’s important to keep an eye on your metrics. We’ll be doing the same here, and as the data becomes available and patterns reveal themselves, we’ll share what we know.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office