The Social Bowl: Leveraging the Super Bowl on Social Media

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Super Bowl XLVIII is still over a week away, but that hasn’t stopped brands like Axe from releasing their advertisements already. They’re taking advantage of the hype leading up to the big game – and so should you! You may not have the budget of brands like Budweiser and Doritos, but you can get in on the fun too. Rather than letting your promotions play out during price Super Bowl ad spots, let social media be your playing field! Here are a few ideas to help you make the most of this match-up:

  • Hash It Out:

    Engage with your customers by using the official hashtags for the Super Bowl in your posts on Twitter, Facebook, Instagram and Pinterest. Both #SuperBowl and #SuperBowlXLVIII will be trending, as will both #Seahawks and #Broncos. Search for other trending hashtags that relate to your posts and be sure to incorporate them as appropriate.

  • Share as You Prepare:

    Planning a big bash, heading to a local watering hole, spending the afternoon at home with the family? No matter what you’re planning to do for the big game, share it with your followers! Invite customers to join you at your favorite local restaurant –or YOUR restaurant if you’ll be playing the game. Post the fan favorite recipe that everyone demands that you make each year or create a Pinterest board with the recipes for ALL the dishes you’ll be making. Everyone is looking for ideas leading up to Super Bowl Sunday, giving you a unique opportunity to provide your customers with value beyond the products and services you offer. Either way, be sure to follow these posts up with pictures of you watching the game, your food spread, and even your setting, on the big day.

  • A Friendly Wager:

    Have a little fun with the faceoff! Even if your team isn’t playing, you can put a little friendly wager down on the team you hope wins (or loses). It can be giveaway based or simply something that will create buzz and get people in the door. For example, wager that you’ll shave your head if a certain team loses or you’ll run a local 5k for charity if they win, and create a promotion around that.

  • AD-itude:

    Incorporate football imagery and buzzwords in your Facebook Ads. Include footballs, end zones, helmets and other pictures that will allow your customers to easily make the connection with your ads, and therefore your brand. Let them know what they’ll “score” when they choose you. Get creative and have fun with your ads.

Whether you’ll be watching to root on your favorite team, to see the team that kicked yours out of the playoffs lose, or just to watch the halftime show and ads, one things for sure, you –and your customers – will be tuning in on Sunday February 2nd! Make the most of the hype by leveraging it on your social platforms!

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The Social Bowl: Leveraging the Super Bowl on Social Media
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The Social Bowl: Leveraging the Super Bowl on Social Media
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You may not have the budget of brands like Budweiser and Doritos, but you can get in on the fun too. Rather than letting your promotions play out during price Super Bowl ad spots, let social media be your playing field!
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