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The Social Bowl: Leveraging the Super Bowl on Social Media

The Social Bowl: Leveraging the Super Bowl on Social Media

Super Bowl XLVIII is still over a week away, but that hasn’t stopped brands like Axe from releasing their advertisements already. They’re taking advantage of the hype leading up to the big game – and so should you! You may not have the budget of brands like Budweiser and Doritos, but you can get in on the fun too. Rather than letting your promotions play out during price Super Bowl ad spots, let social media be your playing field! Here are a few ideas to help you make the most of this match-up:

  • Hash It Out:

    Engage with your customers by using the official hashtags for the Super Bowl in your posts on Twitter, Facebook, Instagram and Pinterest. Both #SuperBowl and #SuperBowlXLVIII will be trending, as will both #Seahawks and #Broncos. Search for other trending hashtags that relate to your posts and be sure to incorporate them as appropriate.

  • Share as You Prepare:

    Planning a big bash, heading to a local watering hole, spending the afternoon at home with the family? No matter what you’re planning to do for the big game, share it with your followers! Invite customers to join you at your favorite local restaurant –or YOUR restaurant if you’ll be playing the game. Post the fan favorite recipe that everyone demands that you make each year or create a Pinterest board with the recipes for ALL the dishes you’ll be making. Everyone is looking for ideas leading up to Super Bowl Sunday, giving you a unique opportunity to provide your customers with value beyond the products and services you offer. Either way, be sure to follow these posts up with pictures of you watching the game, your food spread, and even your setting, on the big day.

  • A Friendly Wager:

    Have a little fun with the faceoff! Even if your team isn’t playing, you can put a little friendly wager down on the team you hope wins (or loses). It can be giveaway based or simply something that will create buzz and get people in the door. For example, wager that you’ll shave your head if a certain team loses or you’ll run a local 5k for charity if they win, and create a promotion around that.

  • AD-itude:

    Incorporate football imagery and buzzwords in your Facebook Ads. Include footballs, end zones, helmets and other pictures that will allow your customers to easily make the connection with your ads, and therefore your brand. Let them know what they’ll “score” when they choose you. Get creative and have fun with your ads.

Whether you’ll be watching to root on your favorite team, to see the team that kicked yours out of the playoffs lose, or just to watch the halftime show and ads, one things for sure, you –and your customers – will be tuning in on Sunday February 2nd! Make the most of the hype by leveraging it on your social platforms!

Need help developing content that connects? Reach out to us and we’ll build you a winning strategy and deck of posts!

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office