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Social Media: A Great Source of Brand-Building Testimonials

Social Media: A Great Source of Brand-Building Testimonials

When business owners and entrepreneurs talk about social media, the focus tends to be, almost exclusively, on how they can use Facebook, Twitter, Pinterest and other platforms to get their messaging out. It’s true that understanding, producing, and sharing relevant content is very important, but it’s not the only thing we should be focusing on.

The saying we’ve been given two ears but only one mouth is a reminder that listening can be at least twice as important as talking. This is especially important where social media is involved. Paying attention to what the public is saying to or about your brand can do many things, including:

  • Identify what your company does well & is known for
  • Identify areas of operation or messaging that need improvement
  • Reveal in greater detail the personality and unifying characteristics of people who love your company
  • Reveal opportunities as the public discusses what products/services they’d like to be able to buy from you
  • Enhance both your customer service & your reputation for customer service
  • Provide content for future marketing campaigns

Let’s talk about that last one. Testimonials, as you know, are some of the most powerful forms of word-of-mouth advertising. The most valuable testimonials are those that come from the potential buyer’s family and friends: people they know on a personal basis. The rise of social media has greatly enhanced the number of connections the typical person has, extending the reach of testimonials exponentially.

Some people, as a result of their celebrity status, have an even greater reach. A great example is Pauly Perrette, who you may know as Abby from NCIS. Here are two tweets from Ms. Perrette’s Twitter stream this morning:

  • Prior tweet: I got plowed at full speed by guy running a red light. In pain but I only drive @VolvoCarsUS so I’m alive
  • My old car is totaled. So sad My beloved car saved my life. THANK GOD I DRIVE @VolvoCarsUS I’m crying over my Volvo. Love

It will be interesting to see what Volvo does with these Tweets. At a minimum, they should acknowledge and retweet them. Another opportunity exists for incorporating this messaging into other advertising campaigns. There’s certainly room in both Volvo’s TV and print advertising – which often focuses on superior safety as the brand’s key appeal – for Ms. Perrette’s tweet to appear.

As small business owners and entrepreneurs, we want to follow a similar model when our customers – celebrity or otherwise! – praise our products. Strategically sharing the appreciation is a smart, powerful marketing technique. But you can’t do it if you’re not listening to your customers on social media. Make

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office