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The Social Media Majority

The Social Media Majority

We’ve long since touted the importance of social media for small and medium sized businesses, and now we have even more reason to sing its praises. LinkedIn recently released research stating that approximately 81% of SMBs use social media. Though this is excellent progress, we believe that almost all SMBs can benefit from these platforms. With the majority of small and medium sized businesses on social platforms, can you afford to resist the social movement?

Social Media & Growth

LinkedIn’s study revealed that social media is crucial for businesses looking to grow. Companies that self-reported “hyper growth” (defined as “significant” growth in revenue year over year) indicated that social media played an integral role in their development.

  • 91% claimed that social media raised brand awareness
  • 82% stated that social media helped them generate new leads
  • About 75% report increasing their social media budgets last year

Reasons SMBs Resist Social Media

So what about that other 19% who haven’t jumped on the social media train yet? There are many valid reasons that some SMBs are reluctant to joins social platforms, including:

  • Change: Any type of change is difficult, but adopting a whole new technology can be particularly challenging.
  • Knowledge: Deciding which platform(s) are best for your business can be tough, especially if you haven’t used them personally.
  • Time: Small and mediums sized business owners are busy people. Often they may want to leverage social platforms for their companies, they aren’t sure how they will find the time.
  • ROI: Perhaps the most common factor leading business owners to forgo social media is their inability to measure the return on their investment.

Technology Therapy for the 19%

Luckily for the resistant 19%, they don’t have to go it alone. We’re here to provide the support they need as they adopt these new platforms. We’ve got the knowledge and experience to develop a winning social media strategy for your business, including which platforms are best for your business and compelling posting themes. And for those strapped for time, we’ll create social media decks for you approval and handle the posting and monitoring so you can focus on what you do best. Finally, we’ll guide you through social analytics, from reach to measurable web leads, so you’ll know exactly how you’re social efforts are translating into real sales.

Ready to join the majority? Reach out to us for a free consultation to get started!

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office