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Facebook Is Bad For You: Does This Matter To Your Business?

Facebook Is Bad For You: Does This Matter To Your Business?

By now, you’ve probably heard about the NIH study into the impact of Facebook on people’s mental health. Researchers from USCD and Yale examined the data from 5,000+ study participants and concluded that there is a causal relationship between Facebook use and depression.

What does that mean? A causal relationship is one in which a change in one measured factor results in a change in other measured factors. In this study, researchers found that increased Facebook usage led to users having an increased likelihood of diminished future well-being. In other words, use Facebook now and feel bad later.

People feel bad about themselves when they compare the pictures their friends post on Facebook to their own lives. Additionally, increased online interaction tends to imply less in-person interaction and a more sedentary lifestyle. Both diminished interpersonal interaction and a sedentary lifestyle are very common in people with depression, and we’ve known this; what’s new is the assertion that Facebook is the causal agent of both behavioral choices.

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Will this report lead to people using Facebook less? We highly doubt it. The social media experience is engineered to trigger addictive behavioral patterns in the brain. The majority of Americans check Facebook before they do anything else – even get out of bed in the morning. Even if every scientist in the world stood up in agreement that Facebook increased one’s likelihood of becoming depressed, the odds are better than good that news would be tuned out, dismissed as fake news, or otherwise ignored.

If you’re worried about Facebook’s impact on your customers’ well-being, there is something you can do. Create the in-person socialization opportunities researchers have identified as being in short supply. Events like book signings, parties, community fundraisers and even sales give people a chance to put down their phones and talk to other people face-to-face. It’s a great way to familiarize your community with your business, and you can build brand recognition and gain new customers. Just make sure you promote these events heavily – especially on Facebook, where your customers will be sure to see it!

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office