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Two Twitter Changes You Need To Know About

Two Twitter Changes You Need To Know About

Twitter has been struggling to define its value in the crowded social media world. While the platform has a remarkable number of loyal users, it’s definitely not for everyone. People either love the compressed, fast-paced flow of information Twitter provides or they don’t. The 140-character limit has been especially difficult to deal with: in such a limited space, how much can you really say? Add to that the fact that it was difficult to see a clear route to converting interested followers into customers, leading many business owners to decide there wasn’t much value in Twitter for them.

[Tweet “#Twitter announces leniency in character limits of tweets coming soon.”]

All of that may be changing. Twitter has announced it’s developing a way for users to share more than 140 characters at a time. Details aren’t available yet, but industry insiders say that potential changes include altering the way characters are counted (for example, @names may not ‘count’ toward your 140 character limit) as well as expanding the amount of text one can add to Twitter cards, the primary advertising tool currently available on the platform.

The second change you need to know about has to do with clarifying the conversion process. Twitter has been testing a Buy Button for roughly a year. This technology gives users the ability to purchase products without leaving Twitter – great for the impulse purchase. Now the Buy button functionality is available to any US retailer who has a Shopify, Big Commerce, or Demandware account. This exponentially increases the number of companies who will be selling on Twitter – and it will also exponentially increase the number of customers who expect that they’ll be able to buy from their favorite brands while they’re scrolling through their Twitter feeds.

If Twitter hasn’t been part of your marketing mix, it may be time to reassess that decision in light of the new sales tools becoming available. Of course, the key is knowing your customer: if they’re not on Twitter, you shouldn’t be either. But if they are, and you’ve held back because you didn’t know how to make effective use of the platform, now might be the perfect time to give Twitter a fresh look.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office