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Social Media New Year’s Resolutions: How to Build Better Relationships Online

Social Media New Year’s Resolutions: How to Build Better Relationships Online

As the year draws to an end, it’s time to look ahead and plan how to make next year better. In this post, we’re going to focus on social media marketing, and the techniques you can use to improve the relationship you have with your customers, attract new customers, and boost your brand visibility.

[Tweet “Less than 10% of your followers see what you post on Facebook.”]

Social Media Resolution #1: Use Your Data Regularly

Every social media platform captures insights about the content you post and the people who engage with it. If you haven’t started leveraging your data yet, make 2019 the year you put this information to work for you. Familiarize yourself with how to access metrics, learn what they mean, and compare your performance to the content you’re offering. For best results, you’ll want to look at your data regularly. Our recommendation: check your metrics once a week.

Social Media Resolution #2: Embrace Advertising

Less than 10% of your followers see what you post on Facebook. The percentages are similar on other social media platforms. The reason for this is simple: social media platforms make money by selling advertising, so they limit organic reach. To ensure you’re getting through to the people you want to reach, explore your advertising options fully. Boosting posts is a cost-effective way to reach more of your audience; display advertising helps introduce your brands to new customers and can drive sales. For best results, you want to target your advertising carefully. Make sure you understand who your customer is and do what you can to reach them.

Social Media Resolution #3: Vivid Visuals & Video

People’s attention spans are limited. Capture their interest with bright, fresh, vivid imagery. If you’re using stock images, take some time to make sure they’re unique and appropriate. Your customers want to see people like themselves when they browse your content, and nobody envisions themselves as Generic Girl. Video is the most effective way to connect with younger shoppers, particularly Gen Z and younger Millennials. When planning your content mix, make sure to include video content as frequently as possible.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Specialties:
Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Platforms/Tools:
Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress

Analyst/Strategist

Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Specialties:
Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Platforms/Tools:
Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office