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Social Media News Round-Up: Volume Two

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Social Media News Round-Up: Volume Two

It’s been about two months since we rounded up the top social media updates, so it seems that this post is long overdue! There have been a lot of changes across the social media landscape in the past few months, so let’s get right to them!

social-roundup-fbFacebook

As usual, Facebook leads the pack with three notable changes worth examining.

Embeddable Posts:

The platform now allows businesses and users to embed posts on their Facebook pages and profiles into their webpages and blog posts. Learn more about this feature and how to embed posts on your website in our recent article.

Autoplaying Video Ads:

Facebook also announced that they will be rolling out autoplaying video ads in users’ mobile news feeds. Though the cost of such ads currently stands at $1 million, this is an update for small business owners to watch and gauge users’ responses.

New Graph Search Features:

Finally, Facebook has expanded the capabilities of their Graph Search to allow users to search for topics of conversation within status updates, comments and posts. This means that users can now find others who are talking about their topics of interest, such as Breaking Bad, The Walking Dead, or Halloween – to name a few topics I might search.

social-roundup-pinPinterest

Pinterest also introduced several exciting updates in the past few months.

Promoted Pins:

This one has been long awaited, at least here at TTG! Pinterest has finally announced that they will be rolling out promoted pins. Though they are currently limited to select businesses at the moment, this is exciting news for all companies who are using this platform.

Expanded Rich Pins for Articles:

Pinterest also expanded their rich pins to those linking to articles. These pins now include more details about the article in the pin description. Whereas these pins originally only contained photos from the articles with a link at the bottom and additional information being added manually, now these pins automatically include the author’s name, the article title and a brief description. This is great news if you’re pinning your company’s blog posts!

social-roundup-linkedinLinkedIn

LinkedIn has introduced fewer changes over the past couple of months, but they did have one exciting addition: Sponsored posts. These posts allow page administrators to promote updates on their pages to users based on their location, companies, company category, job titles, seniority levels, groups they belong to and more.

social-roundup-twitterTwitter

Though Twitter allowed users to embed tweets even before Facebook introduced embeddable posts, they have recently upgraded its embedded tweets to allow users to better show off their photos. This update makes perfect sense, considering the trend towards visual content in social media. Now it has us wondering, will we be seeing photos (rather than picture links) in our Twitter feeds soon?

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Specialties:
Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Platforms/Tools:
Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress

Analyst/Strategist

Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Specialties:
Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Platforms/Tools:
Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office