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Social Media Round-Up: July 2014

Social Media Round-Up: July 2014

It’s been a few months since we gathered the latest social media changes and updates, meaning it’s high time for a round-up! These are some of the notable changes across the most popular platforms.


Recently, Facebook has made several efforts to make their platform more video-friendly, taking a few pages out of YouTube’s book. Early this month they rolled out the “related videos” feature, which you’ve probably noticed in your news feed. Just as it sounds, this tool suggests similar videos under those that your friends or pages you follow have posted. A few weeks later they introduced the “Save” feature, which allows users who are interested in video content, but don’t watch to watch it right that moment, to save it to watch at a later time. This mimics YouTube’s “Watch Later” function.

Though these features do help users find and watch more video content, Facebook’s motives aren’t entirely altruistic. By testing these features they are establishing which users like videos and which prefer not to watch videos on Facebook, thus creating a basis for targeting when video ads fully roll out on the platform.


With every update Pinterest makes it is clear that their main goal in improving its platform is to allow users to quickly and easily find content in which they are interested. Several recent updates have reflected this dedication to usability. First in June they introduced Guided Search to desktop users, a feature that had only previously been available via the mobile app. Then mid-July they announced that users would now be able to follow specific interests in addition to following other users and boards, making it easier than ever to find pins related to say, baking, from a variety of users than ever before.

In an effort to fund these improvements, Pinterest is very upfront about the fact that they are monetizing pins via Promoted Pins. While they have been testing this concept with big brands for some time, this summer they launched a waitlist that small businesses can sign up for to gain access to DIY PPC promoted pins. We’ve already sign our Pinterest clients up and can’t wait to start playing with this feature!


One of the most frequent complaints Google received after syncing Google+ with YouTube was the need to have your real name displayed in your Google+ profile and when posting comments on YouTube videos. In response, Google removed profile name restrictions, allowing users to display any name of their choice.


Google has also made an effort to improve YouTube by removing suspended accounts in order to give users a true sense of their subscriber counts.


This professional platform has introduced several features to increase its value to users. Several months ago, they launched the “portfolio” function that allows users to publicly display their work directly on their profiles. An especially useful feature for visual content creators like graphic designers and photographers! They also rolled out LinkedIn Pulse, which consolidates the news on LinkedIn allowing users to view post on topics they’re most interested in and from thought leaders in the field.


It’s also important to note Twitter’s Profile redesign. They’ve added a larger cover photo and increased the profile image size, resulting in a layout that very much resembles Facebook’s cover and profile photos. This update is further evidence that images are becoming increasingly important in today’s social media landscape.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office