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Social Media Showdown: Google+ Pages v. Facebook Pages

Social Media Showdown: Google+ Pages v. Facebook Pages

Google+ and Facebook both offer companies pages on which they can share their company information, post updates and share relevant content. Let’s take a look at the ways in which these two are alike and at the features in which one of these platforms has the upper hand.


It’s A Draw

Google+ and Facebook are actually very similar in a few features that they offer. Let’s take a look at these traits on which they tie.

  • Business pages on Facebook and Google+ can still be seen by the general public, even when they are not logged in. This means that they still have access to your relevant information on the platform should they click over from your website’s Connect with Us links, without having to create an account.
  • Both are tied to a personal account in order to make managing the page easier. Essentially, there is only one username and password to remember for each. It’s important to note that with each of these pages, the individual admin behind the business page is anonymous. Keep in mind that you control who you post as: you or the company.
  • Each has an area with a list of recent and relevant posts from the other pages that your business page follows, known as a stream on Google+ and a News Feed on Facebook. Areas like this make it easy to find sharable content and posts on which you can comment as your company. Just remember, with Facebook, you must choose to act as the company to see the company feed.

gp-winner

Champion: Google+
  • The Google+ stream is broken down by the circles that you have created, making it easy to curate and locate the types of posts you see. With Facebook, there is currently only one News Feed for pages.
  • On Google+, pages have the opportunity to add people to their circles and communicate directly with individual users as the business, whereas Facebook does not allow businesses to friend people; pages may only follow other pages.

fb-champion

Champion: Facebook
  • Facebook offers business pages a tool called Insights that allows them to see if the content they are posting is resonating with their audiences. Insights show you how many people have seen a post, as well as how many users you’ve engaged. As a company, Google is known for providing detailed analytics and metrics. However, they have not integrated this feature into Google+.

Both Google+ and Facebook have pros and cons. Before you choose between the two, or launch pages on both, analyze your business goals and how the page will help you reach these goals. Not sure if you should be using Google+, Facebook, or both? Contact us for a free consultation in which we will evaluate your social media strategy and point you in the right direction!

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Specialties:
Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Platforms/Tools:
Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress

Analyst/Strategist

Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Specialties:
Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Platforms/Tools:
Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office