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Sharing Funny Memes on Instagram Will Make Justin Bieber Call You…But Only if You Do It Right

Sharing Funny Memes on Instagram Will Make Justin Bieber Call You…But Only if You Do It Right

Having a top celebrity talk about your products or services is an absolute dream for many small business owners. For a while, there was something called “The Oprah Effect,” where the fact that the talk-show how mentioned an item as part of her favorite things show or chose a title for her book club would drive sales numbers through the roof at stratospheric speed. Now Oprah’s star seems to have faded, and there’s a new generation of tastemakers taking their place – but things look a little different than you might be used to.

Meet FuckJerry and Beige Cardigan. They’re a newlywed couple out of New York who spend most of their time collecting funny memes on the internet and sharing them on Instagram. While most people who spend their days doing this wind up sleeping in their parents’ garage, lamenting their life choices, these two have managed to build a media empire. Their huge follower numbers and edgy humorous content have made them extremely attractive to top brands like Lyft and Diesel, who have coordinated with the pair on different marketing projects.

Why are businesses seeking these two out? Their content isn’t unique – the memes they share are almost exclusively created by other people. Instead, FuckJerry and Beige Cardigan are curators, searching and sharing what makes them laugh. They’ve amassed a huge audience, including noteworthy pop culture names, and that’s what makes them appealing. Brands hope to gain access to that audience, with an extra level of credibility built in by having the tacit FuckJerry seal of approval.

Given this couple’s relatively high prominence, working with them is going to be cost-prohibitive for most small business owners. But fear not: there’s no shortage of digital influencers. Identifying what voices your customers are listening to can reveal that there’s stars you will be able to work with, whether that’s a blogger, YouTuber, or Instagram sensation.

[Tweet “Tastemakers are not going to change what they’re doing just because you’re paying them”]

Make sure you understand the influencer’s content – surprisingly enough, FuckJerry tends to feature edgy material that may not mesh well with every brand’s marketing plan – because they’re not going to change what they’re doing just because you’re paying them. Influence marketing hinges on paying for access, not control – but once that hurdle has been crossed, it can be a very powerful tool to have in your marketing arsenal.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office