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Social Media Updates: Part 2

LinkedIn, Twitter, YouTube
& Clubhouse

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Key Takeaways:
  • Set your social expectations. Social platforms today reward participation. To see success, you’ll need to work in the platform and engage with others on the platform.
  • Social media planning will help you stay on track and focused on your business goals.
  • Stay up to date on your social selected platforms and understand how the new features improve your business or increase your reach.

Social Media Updates, Part 2

Every social media tool discussed in today’s webinar is focused on keeping you and your customers active within their platforms. LinkedIn has made substantial improvements and improved their tools to help business grow. YouTube wants to maintain the top spot as the leader in video and entertainment. They are supporting creators with improved editing features and licensed music, but their YouTube Shorts are a priority for staying relevant. Twitter has a suite of products they have been improving over the past few years. Clubhouse is not for everyone and it’s a time commitment, but if you love to talk and you’re building your individual brand, this may be the place for you.

Download the Slides

Live Attendees’ Reviews:

“The technology webinars are extremely helpful! Jennifer Shaheen not only shared with us the features of popular platforms but also details on how best to use them to get the most benefit for our business.”

J. Geidel
Pleasantville, NY

“Excellent delivery of key strategies for enhancing one’s Venture using relevant Social Media Platforms – Most Valuable for the Novice and the Experienced/Expert Entrepreneur!”

S. Boyce
Manlius, NY

“It was very informative and I want more information about utilizing these platforms for networking and business.”

C. Lewis
Brooklyn, NY

Thank you for your interest in this content. Please complete the form below to download the slides that accompany this webinar.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Specialties:
Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Platforms/Tools:
Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress

Analyst/Strategist

Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Specialties:
Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Platforms/Tools:
Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office