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Social Sales Have Been Slow But Pinterest Is Poised To Change That

Social Sales Have Been Slow But Pinterest Is Poised To Change That

Over the course of the past two plus years, Facebook, Twitter, Instagram, and other social media sites have introduced ecommerce options that allow users to make purchases without ever leaving the platform. Adoption of these tools has been relatively slow – Business Insider reports they account for only 1% of sales – but Pinterest is positioning itself to radically change those numbers.

From Social Media to Social Commerce

In an important change, Pinterest’s leadership have made it clear that they don’t think of their site as a social media platform. Pinterest has been described as a planning and shopping tool, an idea curation portal, and most recently as a social commerce site. The introduction of Buyable Pins and Shop the Look functions reinforce Pinterest’s commitment to in-platform sales. Pinterest’s plans evidently focus on commerce, while it is to be expected that Facebook, Instagram and Snapchat will continue providing their user base with multiple types of experiences; Twitter continues to double down on its identity as a news portal.

Almost 75% of Pinterest users report buying something they’ve seen on the platform. 17% – that’s nearly one in five – visits to an ecommerce site that originate from a social media site begin on Pinterest. There are already a million businesses active on Pinterest, and that number is expected to grow as Pinterest’s user base continues to increase. Significantly more men are beginning to use Pinterest. Additionally, Pinterest is expanding its offerings internationally.

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The National Retail Federation is projecting holiday sales of close to $800 billion this year. The majority of shoppers who plan to spend more than $750 have already started shopping. Many brands active on Pinterest have created boards to serve as Holiday Gift Guides: it’s a good strategy to familiarize yourself with the platform’s reach and versatility if you haven’t begun using it yet to promote your business.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office