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Having a Special Holiday Event? Online Promotion is the Key to Big Sales!

Having a Special Holiday Event? Online Promotion is the Key to Big Sales!

In-store holiday events are a powerful sales tool. Trunk shows, author signings, product demonstrations, flash sales and similar events give your customers two compelling reasons to come to your store: they’re something fun to do (and who doesn’t love that?) and it can be a very efficient way to get gifts for one or more of the people on your holiday list.

Unfortunately, retailing doesn’t work like Field of Dreams. This isn’t a case of “Build it and they will come!” Simply hosting an event isn’t enough. You have to let your customers – and prospective customers – know that an event is going on, in such an irresistible fashion that they feel they absolutely have to attend.

For best results, take a multi-channel approach to your event promotion. In-store promotion such as signage and personal recommendations from your staff is a great way to appeal to your regular customers. Reach a broader audience by incorporating messages about your event into any ongoing print, television, and radio advertising.

Creating and distributing a press release about your event – particularly if it’s unusual or noteworthy in nature – can persuade your local media to talk about your business. This strategy is particularly effective if your event has a charitable element, such as raising funds for a community human service agency or other good cause.

Online, make sure the event is featured prominently on your webpage, both on your home page and on any other page your customers would visit regularly, such as a blog. Regular messaging about your event via social media platforms is absolutely essential. Your social media strategy should include incorporating messaging about your event on platform headers, as well as leveraging the power of targeted advertising that particular platform provides. Specific strategies, such as creating a RSVP page or a “Bring a Friend” campaign, can really help boost the numbers of people you see at your event.

If you have a holiday sales event booked, but need help promoting it effectively, you’re in luck. We’re running a great special on holiday design packages right now, including our comprehensive event promotion services. It’s not too late to make 2014 your best holiday sales season ever – but you have to act now!

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office