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Our Staff Favorites: A Simple Sales Technique That Really Works

Our Staff Favorites: A Simple Sales Technique That Really Works

One of the greatest assets any small business has is the collective intelligence, insight, and professional knowledge of the owner and employees. The fact is that you may know more about whatever it is you do – from creating fresh flower arrangements, selling estate jewelry, or creating mouthwateringly delicious fine French meals – than anyone else in your community.

Here’s a little secret:

Many of your customers aren’t the most confident people in the world when it comes to purchasing your products and services. They know they want to send Mom flowers, for example, but they have no idea if they should send carnations or gladiolas or – hey, does a bird of paradise arrangement require a birdcage? Faced with a showcase full of jewelry, they’re overwhelmed with choices and may wind up walking away with nothing at all. Sitting down with the carefully crafted menu your chef put together, the uncertain diner will choose the entrée they’re familiar with and miss out on a fantastic delight because they don’t know that Poularde Truffée et ses Legumes Pochés is really delicious chicken cooked with veggies and some very expensive mushrooms.

This is where your expertise comes in. Your customers aren’t going to ask for it, but they’d really appreciate a little guidance. An “Our Staff Favorites” selection – which can be shared in your shop as well as online and via social media – is a great way to direct your customers’ attention to the really great stuff that might otherwise be overlooked.

For best results, you can create custom “Our Staff Favorites” collections regularly. The florist could spotlight three great arrangements and call them “Our Staff Favorites for Mom!” If you’re in the estate jewelry business, let your staff pick their favorite new pieces as they come in, and let your customers know about them on a weekly or monthly basis. Restaurants truly have an established edge in this game: customers are already expecting to hear about daily specials. Add an “Our Staff Favorite” cocktails or desserts section to the menu and see sales of these profit-boosting items soar.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Specialties:
Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Platforms/Tools:
Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress

Analyst/Strategist

Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Specialties:
Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Platforms/Tools:
Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office