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Strategy Time: How Are You Planning To Be Visible During the Holiday Season?

Strategy Time: How Are You Planning To Be Visible During the Holiday Season?

The Jack O Lanterns are already being edged out by the Snowmen in a store near you: the holiday season has unofficially begun. There’s a little bit more than 12 weeks remaining till peak shopping hours. That means it’s time to review – or create, as the case may be – your plan for maximizing your business’ visibility during the holiday season.

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The competition for your customers’ attention is at its most fierce during the holidays. It’s important to be strategic about your marketing choices and marketing platforms to enjoy the best targeted reach you can accomplish: know who your ideal customer is, and use messaging and martech to connect with them.

Consider the following marketing platforms:

Email Marketing: Email remains one of the most powerful tools available to today’s business owner. Remember that most emails are read on mobile devices, and conversion rates increase when the message is personalized.

Social Media – Live Streaming: Provide busy shoppers with high touch service by providing private shopping sessions over live streaming: your staff can present merchandise, answer questions, and even prepare purchases for pickup.

Social Media – Advertising: Take full advantage of targeting tools available for maximum results. Facebook, Pinterest and Instagram have all introduced new targeting tools over the course of 2017. If you haven’t investigated them, now is the time.

Mobile Games: Customers don’t want to be sold to all of the time. Providing a mobile game that’s fun to play is a great way to keep your brand in the customers’ mind, and has been proven to boost engagement levels.

Add to this list your own entrepreneurial perspective on attracting attention. Tactics that have proven to be successful include working with local media, hosting events or fundraisers in the business, and outside the box ideas like hosting a Santa 5K!

The essential element that makes this mix successful is strategic planning. If you haven’t already done so, now is the time to map out what promotion you’re going to do, what marketing platforms you’ll be using, what offers you’ll be sharing, and when campaigns will begin and end. Need help getting started? Not sure if your holiday promotion plan is complete? Let us know. We’d be happy to help.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office