The Jack O Lanterns are already being edged out by the Snowmen in a store near you: the holiday season has unofficially begun. There’s a little bit more than 12 weeks remaining till peak shopping hours. That means it’s time to review – or create, as the case may be – your plan for maximizing your business’ visibility during the holiday season.
The competition for your customers’ attention is at its most fierce during the holidays. It’s important to be strategic about your marketing choices and marketing platforms to enjoy the best targeted reach you can accomplish: know who your ideal customer is, and use messaging and martech to connect with them.
Consider the following marketing platforms:
Email Marketing: Email remains one of the most powerful tools available to today’s business owner. Remember that most emails are read on mobile devices, and conversion rates increase when the message is personalized.
Social Media – Live Streaming: Provide busy shoppers with high touch service by providing private shopping sessions over live streaming: your staff can present merchandise, answer questions, and even prepare purchases for pickup.
Social Media – Advertising: Take full advantage of targeting tools available for maximum results. Facebook, Pinterest and Instagram have all introduced new targeting tools over the course of 2017. If you haven’t investigated them, now is the time.
Mobile Games: Customers don’t want to be sold to all of the time. Providing a mobile game that’s fun to play is a great way to keep your brand in the customers’ mind, and has been proven to boost engagement levels.
Add to this list your own entrepreneurial perspective on attracting attention. Tactics that have proven to be successful include working with local media, hosting events or fundraisers in the business, and outside the box ideas like hosting a Santa 5K!
The essential element that makes this mix successful is strategic planning. If you haven’t already done so, now is the time to map out what promotion you’re going to do, what marketing platforms you’ll be using, what offers you’ll be sharing, and when campaigns will begin and end. Need help getting started? Not sure if your holiday promotion plan is complete? Let us know. We’d be happy to help.