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Stuck for Creative Concepts? Try Looking at Your Business from Another Angle

Stuck for Creative Concepts? Try Looking at Your Business from Another Angle

One of the toughest marketing challenges a small business owner faces is constantly coming up with new, creative, engaging ways to present your products and services to a public that’s already pretty familiar with what you’re offering. Really – what remains to be said about blue jeans, furniture, jewelry or pretty much everything else that hasn’t already been said?

That’s certainly a challenge Volkswagen has experienced. They’ve been in business for quite a while now, their brand is very well-known and regarded, and it’s very easy for customers to tune out their messaging as just another car commercial.

The Volkswagen creative team did something very smart at this point. They spent time engaged with their product (in this case, a Tiguan), playing with it in the hopes of generating a usable concept. With no end goal in sight, they strapped a video camera to the Tiguan’s wheel and went driving around on a snowy night.

You can see the results here.

By taking a new perspective on their product, and presenting it in a way the public has probably never even imagined before, the Volkswagen team created a stunning, attention grabbing ad that stands out in a season full of car commercials dominated by oversized red bows on fancy cars parked out front on Christmas morning.

The question then becomes how can we use this concept in promoting our own businesses? Video is a tool all small businesses need to be using, even if you have no intention of airing your creations on TV. Social media, your website, and YouTube are all messaging channels you just can’t ignore.

GoPro and other high-tech cameras have made it surprisingly easy to create unique point of view videos. Would a dog’s eye view of how amazing the new chew toy is help a pet retailer sell more of them? Probably. If you go this route, make sure to keep your videos short and use your headlines and descriptive copy to let viewers know what they’re looking at: it’s not always as immediately apparent as you think. Even armed with just your smartphone and some creativity, you can craft one-of-a-kind videos that will have customers seeing you in a new light.

Need help thinking through how to make this happen? Give us a call. Our creative team will be happy to assist!

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office