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On the Subject of Subject Lines

On the Subject of Subject Lines

I’ve just read some interesting research about the best and worst possible words you can use in your email marketing subject lines, but before we get into that, I’d like you to try an exercise.

Every single person reading this blog gets multiple marketing emails every single day; on average, 416 commercial messages enter our inboxes daily. For just one day, I’d like you to take notice of what ones you actually read, and what the subject lines of those emails are. If you choose not to open an email, deleting it unread, take a moment to consider why that is. This type of mindfulness will make you a better marketer.


Email Marketing: Subject Lines Matter!

Now, onto to the research – which may in many ways mirror your own observations! Alchemy Worx, a team that produces and markets a subject line analysis app, finds that subject lines that promise the reader a laugh or good news are opened the most often. Simply using the word Jokes increased the open rate by 117%.

Interest killing words are those you’d associate with the hard sell: discount, budget, sale and unlimited all cause readers to delete emails unread. The seemingly innocuous word ‘half’ is a real disaster: open rates decreased by more than 27% when ‘half’ appears in the subject line.

Not discussed in the research but still relevant to our cause of helping you connect with your customers more effectively are the list of words that will get your email relegated to the SPAM bin. Free is one of the top offenders here, as are any number of words that could possibly be associated with male enhancement medications. Also worth avoiding? The phrase “You registered with a partner” which indicates to spam filters that your mailing is not, in fact, opt-in.

Email marketing continues to be a powerful tool for today’s business owner – as long as you’re really aware of how your messaging appears to the reader. If you need help crafted messages they won’t be able to resist opening, give us a call. Our world class creative team will be happy to help!

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Specialties:
Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Platforms/Tools:
Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress

Analyst/Strategist

Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Specialties:
Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Platforms/Tools:
Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office