Skip to content

Super Sized: Google+ & Facebook Roll Out New Updates

  1. Home
  2. Blog
  3. Social Media
  4. Super Sized: Google+ & Facebook Roll Out New Updates

Super Sized: Google+ & Facebook Roll Out New Updates

This has been a busy week for social media with updates from Google+ and the announcement by Facebook regarding changes to the News Feed features.

Today, let’s review the updates and reflect on what that will mean for your business.

Google+

On Wednesday, March 6th, Sara McKinley, the Google+ Product Manager, posted to her Google+ the updates that had just been rolled out. If you want to stay in the know, add Sara to your Google+ Circles.

New Features Include:

  • Bigger cover photo with a better aspect ratio
  • Enhanced look for the “About” tab
  • New tab for Local Reviews
Facebook

On Thursday, March 7th, Mark Zuckerberg announced the changes coming to Facebook’s News Feed. He began his presentation by saying the updates would give Facebook users the ability to have a personalized newspaper with high-quality public content and updates from friends and family.

New Features Include:

  • Richer stories with larger photos and maps
  • Choices to view feeds by topic
  • Consistent design for mobile and desktops

Unlike Google, these changes have not yet been rolled out. If you want to see them explained first-hand and request early release, you can visit: Facebook.com/newsfeed.

The Biggest Take-Aways

Google+ and Facebook are both focused on two key items in their updates: giving visual elements like photos more emphasis and better exposure for places. The focused attention that these social networks have given to these aspects can help your business gain traction with local marketing and overall better exposure. Here are some tips to get you motivated:

Google+ Tips:

  • Get a Google+ page for you and your business

    Your business needs to be on Google+. If you have not done so, now’s the time to sign-up.

  • Update your cover and profile

    If you’re on Google+ personally or for your business be sure to make time over the next week to update your cover photo. Note that Google+ moved the location of your profile photo on the cover, so you may want to rethink your cover image. You should also spend some time updating your about tab. The enhanced layout makes it much easier to read and people will be checking this out more and more as the updates are being discussed.

  • Get Local

    Spend some time getting to know the new local area on Google+. You will want to note that Google+ local offers check-ins and reviews. Learn how your business will be impacted by this local feature.

Facebook Tips:

  • Encourage Check-ins

    Be sure to continue to encourage your clients and customers to check-in on Facebook. The notification will be bigger in their News Feeds and will give your business greater exposure to their friends.

  • Share Photos Every Day

    If you have a business page, be sure that you work daily photo sharing into your Facebook strategy to share a photo each and every day on top of sharing additional updates.

  • Encourage Photo Sharing from Your Customers

    If you have been holding back on this, you really need to let go and encourage clients and customers to take photos with your products and at your business. Take it a step further and ask them to share photos you post on your Facebook page. Photos grab people’s interest and encourage greater engagement.

If you have further questions on Google+ or Facebook for your business, request a consultation and we’ll discuss what we can do for you.

Share This:
Facebook
Twitter
LinkedIn
Email

Related Articles

The Small Business Owner’s Guide to Text Marketing

5 Meta Updates that Small Business Owners Should Know

Tips to Make Data More Doable

An Intro to Multichannel Marketing

The What and Why of Personas

What to Do with Successful Ads Featuring Out of Stock Items

View All Articles

Book FREE Trial

We know that getting back into fitness is tough! Let us help you achieve your weight boxing workouts.

Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Specialties:
Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Platforms/Tools:
Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress

Analyst/Strategist

Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Specialties:
Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Platforms/Tools:
Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office