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Surprise Surprise! Social Media Advertising Really Does Work – If You Do It Right

Surprise Surprise! Social Media Advertising Really Does Work – If You Do It Right

I have to say I’m feeling pretty good at having the advice we give Technology Therapy Group clients completely vindicated by this eMarketer report which shows paid social media advertising converts more customers than organic content posting does.

Here is some key information you need to know:

YouTube and Twitter are currently the most effective platforms for paid advertising.
This isn’t surprising: the advertising industry has had generations to perfect the art of the television commercial, giving YouTube a significant edge when it comes to converting social media users into active customers. If your social media strategy doesn’t currently encompass YouTube, it’s definitely time to start having that conversation!

Impulse buys are selling particularly well through social media advertising. Consider your product mix carefully when crafting social media ads; every audience has a particular ‘pain point’ – a price at which they won’t spend the money without thinking it through. One strategy is to use social media advertising to promote items that are below that pain point, using them as the gateway to get visitors onto your website where they can then be enticed to buy more.

Subscription services are also thriving on social media. The Dollar Shave Club and Birchbox (which delivers sample size beauty products monthly) have both grown tremendously via social media advertising. While not every business has the opportunity to embrace a subscription model, some clearly do. Imagine a jeweler sending out a box full of featured earrings every month – that could easily be sales you wouldn’t otherwise have had from customers who get the thrill of sparkly surprises arriving at the door once a month.

Social media advertising isn’t easy or automatic. The best practices we’ve developed serving our clientele include regular creation of ads to include emotionally compelling headlines, targeted offers, and attention grabbing graphics that are changed out regularly – often several times a month. You can’t ‘set and forget’ social media advertising and expect it to generate meaningful results: the platform just doesn’t work that way. Additionally, it’s critical to take advantage of the powerful targeting tools social media platforms make available to your business – if you ignore these, you’re wasting your marketing dollars. It’s that simple.

Interested in learning more about how to create and deploy social media advertising that generates real sales? Call us today. We’ll help you make it happen.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office