Term archive for "Analytics"

One of the first things you learn in business school is the TNSTAAFL principle. TNSTAFFL stands for “There’s No Such Thing As A Free Lunch”, and it’s a reminder that anytime someone purports to be giving you something, they’re expecting to realize a benefit from their act. We’ve all heard about the “free” weekend getaway… Continue Reading »

Any fan of Technology Therapy Group knows we’re passionate about metrics. Measuring how customers behave on your website and social media is so important, and understanding the way users navigate through your digital presence can result in increased sales and greater profitability. One of the metrics we talk about, and that many, many people get… Continue Reading »

One of the biggest roadblocks we see when it comes to digital marketing relates to measuring its success. Often business owners don’t know how to gauge the effects of their digital marketing, or they use the wrong metrics, causing them to believe that it’s just wasted time and effort. Or, conversely, they continue with tools… Continue Reading »

Marketers love metrics because it allows us to do multiple things: better understand our audience and measure the success of our efforts. This is reflected in the tools that digital marketers use, such as Google Analytics, SEO tracking tools, social media monitoring platforms and so on. Social media sites have wised up to benefits of… Continue Reading »