Term archive for "Baby Boomers"

What Does Authenticity Mean To Different Generations of Shoppers?

By

During a recent panel discussion Jennifer moderated during JCK Las Vegas, there was a very intense discussion of authenticity and how different generations determine when a brand is being authentic and when they’re not. It turns out that Baby Boomers view the world in a very different way than Gen Xers, and the both of… Continue Reading »

Say Bye-Bye to What You Thought You Knew About Baby Boomer’s Shopping Habits

By

Right about now, Baby Boomers either are in or entering retirement. What does that mean to you as a business owner trying to attract their attention? Get ready to shed some common misconceptions about this powerful demographic group: it turns out that the Boomers can’t retire the way their parents did. Everything you thought you… Continue Reading »