Term archive for "Back To School"

Back to School Sales Strategies That Work


The kids are loving summer vacation right now, but those fun days fade fast. Before you know it, the lucrative Back to School shopping season will be here. According to the National Retail Federation, last year shoppers spent an average of $630 per child, with the majority of that money going to apparel, footwear, supplies… Continue Reading »

Help Your Partner Retailers with a Back to School Boost


Back to school season is on the horizon, and that means you’ve got an opportunity to help your partner retailers connect with the legions of Back to School shoppers. The back to school season has become a major shopping event in its own right, with numbers that stack up nicely against the traditional winter holiday… Continue Reading »

Pssst…Back to School Season is Coming!


Don’t let any of the kids know, but Back to School season is practically here. The Pew Research Center reports that the blitz of consumer spending that occurs every year in August is second only to the winter holidays: the average family with school age children spends slightly more than $600 per year; parents of… Continue Reading »