Term archive for "Business Research"

A Minute of Research Can Save You an Hour of Headaches – and Maybe Even Your Company

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Mary Mickel and Ali Slutsky are two Texas PR professionals who wanted to start an agency specializing in the hospitality and restaurant industry. They named their new venture Strange Fruit – a title that’s also shared by Billie Holiday’s iconic song about the lynching of African-Americans. The outrage on Twitter was immediate and widespread. To… Continue Reading »