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When Life Gives You Lemons, Make Headlines: A PR Lesson from The Jewelry Box of Lake Forest
By Jennifer ShaheenWhen the phone rang at The Jewelry Box of Lake Forest, co-owner Christine Anzell knew something was wrong almost immediately. The caller said they were from Edison, the region’s utility provider. “He said we owed $500 and if we didn’t pay him now, our power was going to be cut off.” Losing the power at… Continue Reading »