Term archive for "Contest Best Practices"

Sweeping New Customers Under the Rug: The Trouble with Sweepstakes and Contests

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The lure of sweepstakes and contests is strong. Not only are they shareable, meaning customers and potential customers spread the word about your brand, they also allow you to capture email addresses for future promotions. Pair the raw potential of sweepstakes and contests with the increasing ease with which you can run them with tools… Continue Reading »

Should Contests Be Part of Your Social Media Strategy?

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If you really want to get a bunch of small business owners talking, ask them what they think about contests as a marketing strategy. Some business owners swear by them, while, frankly, others swear about them. We think there’s some real value to be found in using contests as part of your marketing – but… Continue Reading »