Term archive for "contest"

Sweeping New Customers Under the Rug: The Trouble with Sweepstakes and Contests

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The lure of sweepstakes and contests is strong. Not only are they shareable, meaning customers and potential customers spread the word about your brand, they also allow you to capture email addresses for future promotions. Pair the raw potential of sweepstakes and contests with the increasing ease with which you can run them with tools… Continue Reading »