Term archive for "Coupons"

Targeted Digital Coupon Campaigns Prove Most Effective in Driving Sales

By

Everybody loves to save money, but it turns out the most powerful digital coupons might just not be for everyone. Targeted digital coupons that are designed to appeal to a specific audience are a powerful sales tool, especially when compared to a one-size-fits-all savings offer. For example, let’s look to the toy marketplace. They’re pretty… Continue Reading »

Should Coupons Be Part of Your Holiday Marketing Strategy?

By

Digital coupons are among the most effective shopping incentives, a recent whitepaper by Forrester Consulting reports. Shoppers prefer coupons and coupon codes over other types of promotions, and when they’re using a coupon, customers abandon their shopping carts far less frequently. With that in mind, should coupons be part of your holiday marketing strategy? The… Continue Reading »