Term archive for "creating good press"

Why Doesn’t Anyone Ever Write About My Business?

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Imagine yourself sitting in a small town café. It’s the type of place where locals gather for some friendly conversation over breakfast before starting the work day. Today’s discussion is all about the front page feature story about a local micro-brewery that won an award. People are pleased to see the coverage, but there’s a… Continue Reading »

Any Press is Good Press?

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We’ve all heard the phrase “any press is good press,” but is this really true? We think not. Case in point, the story of “Sarah Hanson,” or shall we say Steinar Skipsnes. We first stumbled upon this tale late last week and couldn’t wait to cover this topic. At the time, GeekWire reported that 19… Continue Reading »