Term archive for "Customer Data"

Personalization = The Combination of Data Science & Human Judgement

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Have subscription boxes had their moment in the sun? You might be inclined to think so – after all, Hitwise reports that September’s overall traffic in that space has dropped 3% compared to a year ago, with meal preparation kits like Blue Apron taking the biggest hit. But there’s one subscription box brand that’s doing… Continue Reading »

The Data Divide is Real: What Side is Your Business On?

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When a customer walks into your place of business, it’s easy to observe what they’re doing. If you pay attention and watch their facial expression as they go from display to display, you can assess their opinion of your merchandise. It’s easy to listen in to conversations they have with your sales team. If they… Continue Reading »

eBay Security Breach Creates Issues for Small Business Owners

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If you’re one of eBay’s 112 million customers, later today, you’ll likely receive an email asking you to change your password. That’s because the auction site has been hit with a massive security breach. The breach, which occurred between late February and early March, involved unauthorized users gaining access to a database which contained encrypted… Continue Reading »