Term archive for "Customer Service"

It’s Time for a Conversation…About Conversations

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As the year draws to a close, there’s been the usual avalanche of stories focused on must-know digital marketing trends. Most of these stories are all agreed on one point: conversational experiences are going to be more important than ever. What are conversational experiences? Conversation experiences is a fancy way to say people are connecting… Continue Reading »

Imagine How Instant Video Can Change Customer Service

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Last month, Facebook added Instant Video capabilities to their Messenger app. It’s exactly what you’d expect: you can broadcast live video specifically to the person you’re messaging. It’s very similar to Skype, which is one of Facebook’s biggest competitors in the messaging space. Retailers and other business owners should be thinking about the role instant… Continue Reading »

How Do Your Customers Really Want You To Contact Them?

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MarketingSherpa has just released their latest research, which states that 60% of all customers prefer to receive updates and promotions via email. When given the option, customers prefer to set email frequency; giving the choice to receive emails daily, weekly, or monthly makes a significant difference in sign-up rates. Direct mail came in a customer’s… Continue Reading »

Messaging Apps: The Next Frontier in Customer Service

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Messaging apps, such as WhatsApp, Snapchat, Kik, and Facebook’s Messenger, play a huge role in how people communicate with each other. 800 million people use WhatsApp each month, with Facebook’s Messenger, QQ Mobile, and WeChat following closely on their heels. Skype, Snapchat and Kik don’t have quite the volume of users, until you delve down… Continue Reading »