Term archive for "Defining Your Market"

How Big Is Your Neighborhood?

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For a vast majority of businesses, the local marketplace really matters. Retailers, restauranteurs, and service providers know there’s a limit on how far customers will be willing to travel for their offerings. The size of your neighborhood has an impact on what marketing tools and techniques make sense for… Click To Tweet E-commerce has certainly… Continue Reading »

What Motivates Your Customers to Buy?

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On June 6th, I was speaking on a panel for the CT Business Expo. During the question and answer period, an audience member was kind enough to share her business challenge with us. She’s in the speed reading business, and she told us that her market was the entire reading population. Her challenge was finding… Continue Reading »